Augmented Reality

Introduction to Augmented Reality (AR)

Augmented Reality (AR) is not a complete imaginary/virtual world as like a virtual reality. The technology became an important tool across all the industries because of its greater advantages and ease of adaptability.

AR is rapidly growing next generation technology and becoming popular because it brings elements of the virtual world to the real world. AR is enhancing the look and feel of the physical environment by superimposing the information like text, 3D models, images, signs and special characters.

Augmented reality adds something to the reality you would ordinarily see rather than replacing it. When compared to other reality technologies, AR lies in the middle of the mixed reality spectrum; between the real world and the virtual world.

Augmented reality and virtual reality can be generally defined as the mixture of virtual and reality. We can play with the virtual and reality proportions to get the reality technologies.

Augmented Reality Definition:

“Augmented Reality is the technology that superimposes a text, computer-generated image, 3D models on a user’s view of the real world, thus providing a composite view for providing the information and training to the user”

AR is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it.

Augmented Reality Vs Virtual Reality

Today, Google glass and heads-up displays in car windshields are perhaps the most well-known consumer AR products, but the technology is used in many industries including healthcare, public safety, home appliances, interior, construction, retail equipment, gas and oil, tourism and marketing.

AR apps are developed with the help of special 3D programs that allow the developer to integrate an animation or contextual digital information in the computer program to an augmented reality “marker” in the real world.

When a computing device’s AR app or browser plug-in receives digital information from a known marker, it begins to execute the marker’s code and layer the correct image or images.

AR applications for smart phones typically include global positioning system (GPS) to pinpoint the user’s location and its compass to detect device orientation.

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