What is Digital Marketing?
Digital marketing is one kind of marketing strategy to promote the products and services with the help of digital mediums like internet using digital channels such as search engines, social media, email and other websites to connect with current and potential customers.
These days we have internet connected mobiles in our hand always. It became like an integral part of the body. Day by day the number of people who go online is increasing tremendously.
Digital Marketing will boom up with the 5G technology.
There is an old saying like “Marketing is about connecting with the customer in the right place and at the right time”. But the saying is revised as “Use the digital marketing strategies Create the content, attract the user, convert as customer and make the business”. That means you need to meet them where they spend time i.e internet.
History of Marketing
As per my knowledge there are 4 revolutions in the marketing strategies. They are
Revolution-1: People used to go to the common place called fair on a weekly basis. They will take the products to the fair and exchange their products with the other products by quantity or they will buy the products and services by cash. People have to wait till the next week fair if they need anything in between.
Revolution-2: Later the paper was made available to the common people. People started using the paper for marketing purpose like Newspaper and pamphlet. Sometimes radio is used for marketing.
Revolution-3: People got habitual watching the TVs as always video is better than the paper. Marketing is shifted to creating the video ads for the products and services to play in the TVs.
Revolution-4: Everybody got an internet in the mobile phones; they can come to online any time anywhere to explore whatever they want. The internet connected devices became the market place to promote the products and services.
Digital Marketing Definition
Digital marketing include all marketing efforts that use an internet connected electronic devices to promote the businesses objectives of a company leveraging the digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital Marketing Benefits:
- Digital Marketing is most cost-effective than traditional marketing.
- Improved Conversion Rates
- Content Performance and Lead Generation
- Strategize with Valuable Data and Analytics
- Higher revenues
- Facility of targeting potential customers
- Better ROI
- Increase brand awareness and helps to your business
- Ensure Online Business Survival
- Ability to reach a global marketplace
- Real Time Results
- Improve Your Outreach
Who use Digital Marketing?
Starting from small scale business to MNC, everybody is opting digital marketing as it has better results upon the traditional marketing.
- Services Companies
- Food And Beverages
### Every Business Needs Digital Marketing ###
Digital Marketing Strategies:
Following are the most common Digital Marketing Strategies:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) (Google Ads, Bing Ads)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Content Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Email Marketing
1. Search Engine Optimization (SEO)
It is the most important strategy of the digital marketing. SEO is the process of optimizing the website to “rank” higher in SERP, thereby increasing the amount of organic (or free) traffic to the website. Image Alt tags are required for the search appearance in google images search results. It increase the traffic to the website.
Main KPIs: Organic traffic
2. Search Engine Marketing (SEM):
Search engine marketing is the type of marketing process in which the paid advertisements are used to appear the website on top of the search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
3. Social Media Optimization (SMO)
Social media optimization (SMO) is the process of increasing the awareness of a product, brand, services or event by using a number of social media like Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram, Snapchat, Youtube etc..
Main KPIs: Likes, Follows, Impressions, Shares.
4. Social Media Marketing (SMM)
SMM is the type of internet marketing that involves creating and sharing content on social media websites in order to achieve the marketing and branding goals. Social media marketing includes activities like posting text, image, videos, and many more that drives the audience engagement as well as paid social media advertising.
5. Content Marketing
Creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation.
Main KPIs: Time on page, blog traffic and YouTube subscribers.
6. Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Most common types of PPC is Google Ads, Bing Ads which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
7. Affiliate Marketing
It is a performance-based advertising where we receive commission for promoting someone else’s products or services on our website. Affiliate marketing channels include:
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
8. Email Marketing
Companies used to send bulk email to promote the content, discounts and events to direct people toward the business’s website.
Selecting the Digital Marketing as a career is also a good option.