What is blog and what is blogging, difference between blog and website, do we need a website for blogging, blog structure and blog topics, can we earn from blogging, like this there are many questions in our mind.
Thinking to start a blog is a great idea. But we need to explore a lot of factors before starting a blog. Any how I am here to educate on the blog and other related things. Let us start with the blog history.
History of Blogs
In olden days people used to write their daily activities in the books call diaries. They learn the lessons which they written in the diaries and implement to live better day by day.
In mid 90s people used to write online diaries and journals. The Blogs evolved from this online diaries and journals. Prior to the World Wide Web, individuals created content for themselves or others and stored that content on computers that were connected to the local networks.
At the stage of Internet made available to the people. Slowly people are started creating personal web pages online to publish regular updates about their personal lives, thoughts, and social commentary.
The term web log was first used during the late 90s, which later became ‘weblog’, then ‘we blog’, and finally just ‘blog’.
The growing number of such web pages, several tools started to appear, which made it easier for users to create online journals and blogs. These tools helped popularize blogging and made the technology accessible to non-technical users.
What is a Blog?
A blog (weblog) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first and older will be at last. It is a platform where a writer or even a group of writers share their knowledge on an individual subject.
The content of a blog typically includes text, pictures with Alt Attributes, infographic, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents.
Blog content is often referred to as entries or “blog posts”.
Since a blog can be used for personal use, sharing information with an exclusive group or to engage the public, a blog owner can set their blog for private or public access.
Like many new innovations on the Internet, many entrepreneurs saw marketing potential in having a blog, and blogging took the pace from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
Definition of Blog Related Terms
Blog – An online journal or diary that is available on the Internet.
Blogger – An individual who is the blog owner. The person who keeps the blog alive (posting new posts, sharing the knowledge, sharing the latest news, information, case studies, opinions, etc…)
Blog Post – An article or writing that is inside the blog. For example, the article you are currently reading is a “blog post” that is written for my blog.
Blogging – the action of maintaining or writing a blog – While blogging, I’m able to share information that I feel is important, helpful or interesting for others.
What is the purpose of a Blog?
There are many reasons for starting a blog. The top two reasons for the blogs are making money online and promoting the business.
Blogging for business improvement, getting projects, or anything else that might bring you the business to make money has a very straightforward purpose – to rank your website higher in Google SERPs (increase your visibility) by implementing digital marketing techniques.
For any business, the objective is to motivate/impress the customers to keep buying the products and services. As a new business, we need the help of blogging to promote the brand. Without blogging and proper digital marketing, the website would remain invisible, whereas running a blog makes you searchable and competitive.
The main purpose of a blog is to connect you to the relevant audience and potential customers. Another one is to boost your organic traffic and send quality leads to your website.
Frequent updates and betterment’s improve the chances of the website to get discovered and visited by your target audience. Which means, a blog is an effective lead generation tool? Add a great call to action (CTA), and it will convert your website traffic into high-quality leads.
Who can create the blogs?
The most common bloggers are individuals who want to simply share the valuable information which they know by their experience, interests and hobbies.
A blogger can be any person and any backgrounds from all around the world who has the access to online tools that help them to create the content; that they can make as a blog and promote it to attract readers.
Can Anyone Start a Blog?
Anyone can start creating the blogs. In the early days users needed coding skills to create and update their blogs. Nowadays there are plenty of tools available in the internet that allows the blogger to easily create a blog without writing code.
Selection of blogging area is very much important to start a blogs.
Most of the bloggers use WordPress. It is the world’s most popular blogging platform and website builder. Over 30% of all websites on the internet are built using WordPress.
There are two types of WordPress: WordPress.com, which is a hosted solution and WordPress.org also known as, self-hosted WordPress. See our guide on the difference between WordPress.com vs WordPress.org for more details.
10 Reasons To Start a Blog
Blogs are created by the bloggers and used for many different reasons. “Why you should start a blog (10 reasons).
- Earn money online.
- To promote the business.
- Promote the brand.
- To express themselves.
- Deliver useful/valuable information and news to the people on the internet
- To build the career in marketing.
- To connect with like-minded people.
- To gain knowledge.
- Find a better job.
- To improve writing skills.
Tools Required for Blogging
These are the basic blogging tool requirements to start blogs
Domain Name – www.example.com
WordPress Hosting – WP Engine
Content Management – WordPress
(WordPress) Theme – There are many themes available in the wordpress website. Select and customize per your requirement.
(WordPress) Page Builder – Elementor
Website Vs Blog
Most of the people don’t know the difference between a blog and a website. What is a blog and what is a website? There are few differences between the blog and website. Many companies are integrating blogs into their websites to perform the same function.
Blogs need frequent updates. Blogs promote perfect reader engagement and provides a chance to comment and voice their different concerns to the viewer. Static websites, on the other side, consists of the content presented on static pages. Static websites owners rarely update their pages. Blog owners update their site with new blog posts on a regular basis.
Key elements that identify a blog post from a static page include a publishing date, author reference, categories, archives and tags. Whereas the static website pages do not have these key elements.
Why Every Business Needs to Blog?
Blog is great place to provide content that adds value for readers and helps them better understand how to overcome their challenges. We can show case to the leads and customers that our brand has something to offer to the customer by consistently publishing useful content on the blog. Blogging helps to connect and build relationships with leads and customers.
In the blog content we can show the case studies show casing that how we can helpful to the customer using our experience in the industry. This can be one of the deciding factor for a customer who is about to opt our services or products from our company.
Blogs also helps in improving the search engine optimization. Blogs contain the more information and Google picks the keyword from the content and improves the chances of being found on the search engines.
Things Bloggers Need to Know
Starting a new blog is difficult and this can put many people off. Some may get off to a good start only to become quickly discouraged because of the lack of comments or visits. You want to stand out from this crowd of millions of bloggers, you want to be one of the few hundred thousand blogs that are actually visited. Here are some simple tips to help you on your way to blogging mastery:
- Post regularly, but don’t post if you have nothing worth posting about.
- Stick with only a few specific genres to talk about.
- Don’t put ‘subscribe’ and ‘vote me’ links all over the front page until you have people that like your blog enough to ignore them (they’re usually just in the way).
- Use a clean and simple theme if at all possible.
- Enjoy, blog for fun, comment on other peoples’ blogs (as they normally visit back).
- Have fun blogging and remember, there are no rules to what you post on your blog!
Top 10 High Paying Blogging Topics
- Blogging (Teach about blogging)
- Make money online
- Insurance and finance Management
- Technology and Innovation
- Health and fitness
- Food or recipes
- Beauty and fashion
- Lifestyle, Tours and Travels
- Affiliate website
- Review website
How to Get Started with Your Blog
1. Start with a blogging strategy.
2. Do some keyword research.
3. Generate topics and create content.
4. Create blog content.
5. Publish and promote your content.
Ways To Make Money Blogging
There are lots of ways to make money from a blog. I have listed a few main ways to make money blog for beginners.
- Affiliate Marketing (Promote products and services and earn commission)
- Promote and sell your goods
- Display Advertising (CPC ads like Google Adsense)
- Direct advertising (Direct sell your ad space on your blog)
- Paid and promotional posts.
- Paid Link sharing.
Advantages of Blogging
- Increase brand awareness
- Increase traffic to your website
- Improve your search ranking
- Build customer loyalty
- Enhance your position as an authority in your industry
- Increase customer engagement
- Help with sales leads and enquiries
Disadvantages of Blogging
- We need to invest more time to create the blog.
- Need to update the content on regular basis.
- Takes more time to get popularity.
- Need to be consistent, have a strategy and a good, targeted audience to Blog to be successful.
- You need ideas to write about.
- The payoff isn’t immediate